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Rosebys Aiming 500-700 Retail Stores over 5 years

Indian retail companies which earlier had to shun their retail expansion plans are agin gearing up for expansion. In a latest move, Dalmia group, the promoters of home decor retail chain, Rosebys, is aiming to launch 500-700 stores all over India in the next 3-5 years.

Rosebys was formerly based in UK and in 2006 Sanjay Dalmia-led Gujarat Heavy Chemicals acquired it. As of now, Rosebys have 70 stores in the country.

According to  Nikhil Sen, Director, and Rosebys Interiors India  "We will have a total of 125-stores by March-2010. On a broader horizon, we plan to open between 500-700-stores over the next 3-5-years. By the end of December we are setting up at least 30 franchise stores, on 700 to 2,000 sq ft of area

Rosebys already has outlets in Mumbai, Delhi and NCR (National Capital Region), Kolkata, Hyderabad, Hubli, Vizag, Jamshedpur and some towns in Punjab, Haryana and Tamil Nadu.

Mr Sen releasing his company statement told the reporters "We are predominantly a franchise chain. At best, we will have 5 per cent stores as company-owned. We are talking with some potential partners. Nothing is decided and we will take it as it comes."

In the financial year 09 the turnover of Rosebys reached 81crore and this year it is  aiming at a turnover of Rs 85-90 crore. Rosebys announced earlier as an initiative of its brand-building exercise, it is going to put Rs 150-crore over the next few years. Earlier, Rosebys had 77 outlets in UK and sold it to a subsidiary of Edinburgh Wollen Mill along the stocks. Rosebys has made its mark as an one-stop solution for both soft and hard home furnishings